ABOUT


Product designer.
Owning the end-to-end design process, from research to launch.
Product Designer with 10+ years of experience, owning the end-to-end design process, from research to launch. Supported an emerging startup from 0-1, now a leading blockchain-based fintech.
Hands-on from discovery to sketching, wireframing, prototyping, and testing. Proven ability to translate complex data and reduce cognitive overload into clean, intuitive, user-centred designs with clear visual hierarchy across web, mobile and app.
Experienced in contributing to and scaling design systems in early-stage environments, while establishing design practices that support growth. Pragmatic in balancing user needs with business requirements, making sensible trade-offs and working cross-functionally and in collaboration with product owners and development teams.
Adept at switching between leading teams and hands-on design work, articulating design decisions and their impact at senior stakeholder level, and developing concepts for the business around future possibilities. Skilled at communicating design rationale and influencing stakeholders to support and champion proposed design directions.
Can lead and mentor designers, creating environments where they feel valued and deliver their best. With a creative background, I can contribute beyond product design, delivering branding, marketing, and sales assets that support wider business goals.
AI fluent, utilising Claude and Claude Design for concepting, html prototypes, user testing script generation based on flows and analysis and synthesis. Had Claude generate skills for both Unmoderated User Testing script generation and User Testing Analysis and Synthesis report after identifying repeated workflow and for use by others.
Product Designer with 15+ years of experience, owning the end-to-end design process, from research to launch. Supported an emerging startup from 0-1, now a leading blockchain-based fintech.
Hands-on from discovery to sketching, wireframing, prototyping, and testing. Proven ability to translate complex data and reduce cognitive overload into clean, intuitive, user-centred designs with clear visual hierarchy.
Experienced in contributing to and scaling design systems in early-stage environments, while establishing design practices that support growth. Pragmatic in balancing user needs with business requirements, making sensible trade-offs and working cross-functionally and in collaboration with product owners and development teams.
Adept at switching between leading teams and hands-on design work, articulating design decisions and their impact at senior stakeholder level, and developing concepts for the business around future possibilities. Skilled at communicating design rationale and influencing stakeholders to support and champion proposed design directions.
Can lead and mentor designers, creating environments where they feel valued and deliver their best. With a creative background, I can contribute beyond product design, delivering branding, marketing, and sales assets that support wider business goals.
AI literate, utilising Claude and Claude Design for concepting, html prototypes, user testing script generation based on flows and analysis and synthesis. Had Claude generate skills for both Unmoderated User Testing script generation and User Testing Analysis and Synthesis report after identifying repeated workflow and for use by others.
TESTIMONIALS
"He brought a rare combination of technical understanding, creative thinking, and customer empathy that allowed us to bridge the gap between cutting-edge software development and the actual experience of our end users."
Peter Munnings Adhara COO
"… consistently demonstrated strong leadership qualities through influence rather than authority. He communicated clearly and effectively across different teams, ensuring alignment between design, engineering, and product management."
Julio Faura Adhara CEO"His approachable nature and collaborative mindset made him a trusted team player who elevated the performance of everyone he worked with."
Julio Faura Adhara CEO""Above all, John has a professional integrity and dedication that inspires trust. He is not only an excellent designer but also a leader who genuinely cares about the success of the team and the company."
Peter Munnings Adhara COO"I worked with John from a broader strategic perspective, and I can say with confidence that his impact on the company extended far beyond design alone."
Peter Munnings Adhara COO
"He brought a rare combination of technical understanding, creative thinking, and customer empathy that allowed us to bridge the gap between cutting-edge software development and the actual experience of our end users."
Peter Munnings Adhara COO
"… consistently demonstrated strong leadership qualities through influence rather than authority. He communicated clearly and effectively across different teams, ensuring alignment between design, engineering, and product management."
Julio Faura Adhara CEO"His approachable nature and collaborative mindset made him a trusted team player who elevated the performance of everyone he worked with."
Julio Faura Adhara CEO""Above all, John has a professional integrity and dedication that inspires trust. He is not only an excellent designer but also a leader who genuinely cares about the success of the team and the company."
Peter Munnings Adhara COO"I worked with John from a broader strategic perspective, and I can say with confidence that his impact on the company extended far beyond design alone."
Peter Munnings Adhara COO
"He brought a rare combination of technical understanding, creative thinking, and customer empathy that allowed us to bridge the gap between cutting-edge software development and the actual experience of our end users."
Peter Munnings Adhara COO
"… consistently demonstrated strong leadership qualities through influence rather than authority. He communicated clearly and effectively across different teams, ensuring alignment between design, engineering, and product management."
Julio Faura Adhara CEO"His approachable nature and collaborative mindset made him a trusted team player who elevated the performance of everyone he worked with."
Julio Faura Adhara CEO""Above all, John has a professional integrity and dedication that inspires trust. He is not only an excellent designer but also a leader who genuinely cares about the success of the team and the company."
Peter Munnings Adhara COO"I worked with John from a broader strategic perspective, and I can say with confidence that his impact on the company extended far beyond design alone."
Peter Munnings Adhara COO
SKILLS
Creative Direction / Art Direction / Advocacy / Stakeholder Management / Mentorship / Discovery / Ideation workshops / User flows / Sketching / Wireframing / Prototyping / Internal & external user testing & analysis/synthesis
TOOLS
Figma / Sketch / Framer / Principle / Adobe Xd / Adobe Photoshop / Adobe Illustrator / Adobe Indesign / Claude / Claude Design
INTERESTS
Photography, film, travelling, hiking, paddleboarding, gliding, motor racing, classic cars and my Series 3 Land Rover.