ABOUT

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1

Product designer.
Owning the end-to-end design process, from research to launch.

Product Designer with 10+ years of experience, owning the end-to-end design process, from research to launch. Supported an emerging startup from 0-1, now a leading blockchain-based fintech.

Hands-on from discovery to sketching, wireframing, prototyping, and testing. Proven ability to translate complex data and reduce cognitive overload into clean, intuitive, user-centred designs with clear visual hierarchy across web, mobile and app.

Experienced in contributing to and scaling design systems in early-stage environments, while establishing design practices that support growth. Pragmatic in balancing user needs with business requirements, making sensible trade-offs and working cross-functionally and in collaboration with product owners and development teams.

Adept at switching between leading teams and hands-on design work, articulating design decisions and their impact at senior stakeholder level, and developing concepts for the business around future possibilities. Skilled at communicating design rationale and influencing stakeholders to support and champion proposed design directions.

Can lead and mentor designers, creating environments where they feel valued and deliver their best. With a creative background, I can contribute beyond product design, delivering branding, marketing, and sales assets that support wider business goals.

AI fluent, utilising Claude and Claude Design for concepting, html prototypes, user testing script generation based on flows and analysis and synthesis. Had Claude generate skills for both Unmoderated User Testing script generation and User Testing Analysis and Synthesis report after identifying repeated workflow and for use by others.

Product Designer with 15+ years of experience, owning the end-to-end design process, from research to launch. Supported an emerging startup from 0-1, now a leading blockchain-based fintech.

Hands-on from discovery to sketching, wireframing, prototyping, and testing. Proven ability to translate complex data and reduce cognitive overload into clean, intuitive, user-centred designs with clear visual hierarchy.

Experienced in contributing to and scaling design systems in early-stage environments, while establishing design practices that support growth. Pragmatic in balancing user needs with business requirements, making sensible trade-offs and working cross-functionally and in collaboration with product owners and development teams.

Adept at switching between leading teams and hands-on design work, articulating design decisions and their impact at senior stakeholder level, and developing concepts for the business around future possibilities. Skilled at communicating design rationale and influencing stakeholders to support and champion proposed design directions.

Can lead and mentor designers, creating environments where they feel valued and deliver their best. With a creative background, I can contribute beyond product design, delivering branding, marketing, and sales assets that support wider business goals.

AI literate, utilising Claude and Claude Design for concepting, html prototypes, user testing script generation based on flows and analysis and synthesis. Had Claude generate skills for both Unmoderated User Testing script generation and User Testing Analysis and Synthesis report after identifying repeated workflow and for use by others.

TESTIMONIALS

SKILLS

Creative Direction / Art Direction / Advocacy / Stakeholder Management / Mentorship / Discovery / Ideation workshops / User flows / Sketching / Wireframing / Prototyping / Internal & external user testing & analysis/synthesis

TOOLS

Figma / Sketch / Framer / Principle / Adobe Xd / Adobe Photoshop / Adobe Illustrator / Adobe Indesign / Claude / Claude Design

INTERESTS

Photography, film, travelling, hiking, paddleboarding, gliding, motor racing, classic cars and my Series 3 Land Rover.

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