The design applies the endowed progress effect, the behavioural principle that people are more motivated to complete a task when they feel they've already started it. The new summary view greets the card member with a progress ring already partially filled, with one benefit pre-enrolled and others surfaced as small, completable next steps. The work followed heuristic analysis of the existing flow, stakeholder workshops, ideation, sketches, prototypes, internal testing, and validation in a UK usability lab. Monthly enrolments saw more than a four-fold uplift within a month of launch, with recognition from the responsible SVP. The design remains in production.